I'm Kieran.
I buildlaunchscale things online + help others do the same.
Fun Facts:
📍 I live in New Jersey.
🇮🇪 🇵🇭 I'm half Irish, half Filipino.
🏀 When I'm not working or hanging out with family, you'll find me playing basketball, doing CrossFit or at the Pickleball courts.
Entrepreneurial timeline:
2000-2007: sold candy to classmates at ridiculous margins
2015-2019: Operations manager in corporate dreaming of doing my own thing
2020-2023: Launched + scaled coaching business
2023: Launched faith-based SMS service, newsletter + mobile app (Malachi Daily)
2024: Launched marketing agency (BetterLetter)
What I'm working on..
01. Agency: BetterLetter 📈
This is the agency I co-founded + run full-time.
We help creators, media companies, ministries and B2B companies grow their owned audience (read: email newsletters) with paid ads. 📈
The work:
- Ad creative (static + video ads) + copy
- Meta ads campaign management
- Landing page design + copywriting
- AB testing
- Lead generation + funnel strategy
- Sparkloop upscribe + beehiiv boost guidance
- Subscribe to our agency newsletter here 📧
02. Newsletter: Malachi Daily 🙏
This is my primary side hustle and playground. This is how I keep my creator skills fresh, test things to bring into the agency and have fun serving a niche audience.
The work:
- Grew from 0 → 16k subscribers in 3 months
- CPA: $0.30/US-based subscriber
- Landing page conversion rate: 80%+
- Launched companion web app
- Monetize via:
- premium subscriptions
- brand sponsorships
- merch
- Sparkloop upscribe + beehiiv boosts
03. Newsletter + Course with My Wife 🤰
In August of 2024, I launched a newsletter and course with my wife (she's a doula, among many other things). They both center around birth education for women who are pregnant now or who plan to be soon.
Course 👇
Newsletter 👇
The work:
- Course creation + landing page
- Evergreen newsletter automation
- Sales sequence
- Meta ad creative, copy + campaign management to drive subscribers
I sunsetted this podcast in 2023, but it's a repository of work that gets downloads every day. People have quit their jobs, launched, and scaled successful businesses just by listening and applying what they learn through this podcast.
The work:
- 100 episodes + 2 years of weekly content
- > 25,000 downloads
- Solo episodes covering the mindset + strategy of growing a service-based business from 0 to $500k/year
- Most downloaded episodes:
- Mindset Part 1: What Mindset Is + Why It Matters (link)
- Mindset Part 2: Why Most People Don't Hit Business Goals (link)
- The Only Way to Change Your Habits Sustainably (link)
- Sell the Hole, Not the Drill: Marketing What People Actually Want (link)
- Marketing That Converts: HOW to Sell the Hole and Be the Bridge (link)
04. Other Projects:
📚 Children's Book: I wrote and self-published a children's book called Daddy Loves You benefitting foster + adoptive youth in New Jersey (available on Amazon)
💭 Ideas I'm noodling on:
- Podcast with my wife called Date Night
- Comedic marketing account on IG where I make fake commercials for brands
- A newsletter/education company dedicated to helping families make intentional decisions around their children's exposure and relationship with technology